The Philosophy

BRANDING is STORYTELLING
the WEAVING of BRAND STRATEGY
with VISUAL IDENTITY
the THEORETICAL & the VISCERAL

working with soulful visionaries & conscious
creatives In the health, wellness,
personal development And spiritual industries

 

01

BRAND DESIGN

Starting a new business or in need of a rebrand? I offer branding packages that incorporate the brand strategy process alongside intuitive design. My brand strategy process ensures your brand’s visual identity is in complete alignment with the mission, values and goals at the core of your business. Find out more about the branding process below.

  • Brand Strategy
    Visual Identity
    Brand Guidelines
    Printed Collateral
    Social Media Templates

02

SOCIAL MEDIA

Your social feed connects your brand with potential customers, establishes authenticity and builds both brand awareness and trust. Social media services are included as part of selected branding packages but can also be included as additional services or a standalone project for clients with existing branding.

  • Social Launch Graphics
    Instagram Reels
    Canva/Adobe Social Media Templates
    Mockup Design
    Social Media Monthly Retainer (Posts, Reels & Sounds Only)

03

PRINT DESIGN

Extending your branding to printed collateral creates a professional and cohesive experience for your clients. Printed stationery collateral is included as part of selected branding packages but can also be included as additional services or a standalone project for clients with existing branding.

  • Business Cards
    Letterheads
    Invoice Templates
    Thank You Cards
    Gift Vouchers
    Price Lists
    Brochures
    Booklets
    Flyers
    Posters
    Packaging/Labels/Swing Tags

04

DIGITAL DESIGN

Need a professional eBook created for your course or want to upgrade your email newsletter experience? Digital design collateral can be added as additional services or a standalone project for clients with existing branding. Most projects can also be created as editable templates in Canva/Adobe programs.

  • eBooks
    EDMs/Email newsletters
    Email Banners
    Website Front End Mockups
    Price Lists
    Presentation Design
    Custom Photomanipulation Backgrounds

 THE BRANDING PROCESS / THE BRANDING PROCESS / THE BRANDING PROCESS / THE BRANDING PROCESS / THE BRANDING PROCESS / THE BRANDING PROCESS / THE BRANDING PROCESS / THE BRANDING PROCESS / THE BRANDING PROCESS / THE BRANDING PROCESS / THE BRANDING PROCESS / THE BRANDING PROCESS / THE BRANDING PROCESS / THE BRANDING PROCESS / THE BRANDING PROCESS / THE BRANDING PROCESS / THE BRANDING PROCESS / THE BRANDING PROCESS / THE BRANDING PROCESS / THE BRANDING PROCESS /

  • BRAND DISCOVERY

    Every brand project commences with the discovery phase which includes a brand questionnaire and discovery call. During this stage, I get to know your brand, vision and goals to ensure that we are both on the same page. Gathering all of this information helps me to dive deep into your brand – knowing what problems it aims to solve and who it aims to help.

  • BRAND STRATEGY

    In this next stage, research is conducted into the brand to develop a brand strategy. The brand strategy outlines aspects such as the brand mission, goals, values, personality, target audience, competitor analysis and positioning strategy.

    The client is also presented with two concept directions, guided by the findings of the brand strategy and my intuitive led design process.

  • BRAND IDENTITY

    Once a concept direction has been selected, the brand’s initial visual identity concepts will be developed. The client will receive a couple of initial brand identity concepts, and the full visual identity will then be created based on the selected concept. This will include logo variations, brand marks, typography, photography direction and deliverables outlined as per the chosen package.

  • BRAND DELIVERABLES

    The final step in the process is creating your brand guidelines and final export of the deliverables outlined in your package. Your brand guidelines document provides you will everything you need to know about best practice for using your visual identity including typography, colour palette, logo variation use and social media feed guidance.

    I also provide your final logo files in various file types to cover your needs for print and digital applications.

 

  • Every brand project commences with the discovery phase which includes a brand questionnaire and discovery call. During this stage, I get to know your brand, vision and goals to ensure that we are both on the same page. Gathering all of this information helps me to dive deep into your brand – knowing what problems it aims to solve and who it aims to help.

  • In this next stage, research is conducted into the brand to develop a brand strategy. The brand strategy outlines aspects such as the brand mission, goals, values, personality, target audience, competitor analysis and positioning strategy.

    The client is also presented with two concept directions, guided by the findings of the brand strategy and my intuitive led design process.

  • Once a concept direction has been selected, the brand’s initial visual identity concepts will be developed. The client will receive a couple of initial brand identity concepts, and the full visual identity will then be created based on the selected concept. This will include logo variations, brand marks, typography, photography direction and deliverables outlined as per the chosen package.

  • The final step in the process is creating your brand guidelines and final export of the deliverables outlined in your package. Your brand guidelines document provides you will everything you need to know about best practice for using your visual identity including typography, colour palette, logo variation use and social media feed guidance.

    I also provide your final logo files in various file types to cover your needs for print and digital applications.

 BRANDING PACKAGES / BRANDING PACKAGES / BRANDING PACKAGES / BRANDING PACKAGES / BRANDING PACKAGES / BRANDING PACKAGES / BRANDING PACKAGES / BRANDING PACKAGES / BRANDING PACKAGES / BRANDING PACKAGES / BRANDING PACKAGES / BRANDING PACKAGES / BRANDING PACKAGES / BRANDING PACKAGES / BRANDING PACKAGES / BRANDING PACKAGES / BRANDING PACKAGES / BRANDING PACKAGES / BRANDING PACKAGES / BRANDING PACKAGES /

the HAVEN

THE PERFECT STARTER BRAND PACKAGE

  • Brand Questionnaire
    Brand Discovery Call
    Brand Strategy Presentation + Video
    Brand Identity Presentation + VIdeo
    3 x Rounds of Revisions
    Brand Guidelines Document
    Colour Palette
    Brand Typography Selection
    2-3 Logo Variations
    3-6 Brand Marks
    Free Stock Imagery Direction
    Mockup Graphics + Profile Image
    Final Logo Files for Print and Digital

  • Anything from the below a la carte menu can be added to this package.

  • Font licensing costs are not included
    Printing costs are not included
    This is a brand and brand guidelines package and includes only digital goods

the SANCTUARY

A BRAND PACKAGE FOR THE SOCIAL BRAND

  • Brand Questionnaire
    Brand Discovery Call
    Brand Strategy Presentation + Video
    Brand Identity Presentation + VIdeo
    3 x Rounds of Revisions
    Brand Guidelines Document
    Colour Palette
    Brand Typography Selection
    2-3 Logo Variations
    3-6 Brand Marks
    Free Stock Imagery Direction
    Mockup Graphics
    Social Media Profile Image
    4 Social Media Templates
    Instagram Highlight Covers
    Final Logo Files for Print and Digital

  • Anything from the below a la carte menu can be added to this package including additional social media templates.

  • Font licensing costs are not included
    Printing costs are not included
    This is a brand package includes digital goods only

the RETREAT

a brand package for those who love a printed moment

  • Brand Questionnaire
    Brand Discovery Call
    Brand Strategy Presentation + Video
    Brand Identity Presentation + VIdeo
    3 x Rounds of Revisions
    Brand Guidelines Document
    Colour Palette
    Brand Typography Selection
    2-3 Logo Variations
    3-6 Brand Marks
    Free Stock Imagery Direction
    Mockup Graphics
    2 Print Deliverables (Design Only)
    Final Logo Files for Print and Digital

  • Anything from the below a la carte menu can be added to this package including additional printed items.

  • Font licensing costs are not included
    Printing costs are not included and will be quoted additionally as per client requirements.

A la CARTE

Additional design services THAT can be added onto to
any brand PACKAGE

  • Social Launch Graphics
    Instagram Reels
    Canva/Adobe Social Media Templates
    Social Media Planning (graphics only)
    Mockup Design
    Highlight Covers
    Facebook/LinkedIn Cover Images
    Instagram Bio Re-write

  • Business Cards
    Letterheads
    Invoice Templates
    Thank You Cards
    Gift Vouchers
    Price Lists
    Packaging/Labels
    Swing Tags

  • eBooks
    EDMs/Email Newsletters
    Email Banners
    Website Front End Mockups
    Price Lists
    Presentation Design
    Custom Photomanipulation Artwork

 

FREQUENTLY
Asked
QUESTIONS

here are some questions i’m often asked
but if there is anything I haven’t covered here,
feel free to get in touch

  • In short, no – I do not offer logo only packages. I believe wholeheartedly in the brand strategy process as it ensures your brand’s visual identity is in total alignment with the mission, values & goals at the core of your business.

    To me, designing a logo without brand strategy is like trying to make a meal with whatever ingredients are left over in the fridge. Yeah, it’ll do the job – but it’s not going to be a standout brand.

  • Unfortunately my process doesn’t allow for this. Colour, typography and style exploration for a client’s branding is guided by my brand strategy process. I always ask clients to keep an open mind as as even though I do take into account personal preferences for colour, style, typography, etc. the brand strategy may provide other insights which nudge us in a different direction in order to accomodate factors such as standing out from competitors, appealing to the target audience and the positioning of your brand.

    My branding process is both intuitively and strategically based, so I do try to encourage that strategy is placed before a clients' personal preferences. I understand that this doesn't appeal to all clients so I like to be upfront about this to ensure we are both aligned and expectations are managed.

  • I am usually booked up at least a month in advance for branding projects so I do encourage clients to get in early to secure their spot.

    After submitting a contact form, I will get in touch with you to understand your brand’s vision, goals and mission as well as the services that you’re after and schedule in a discovery call. If we determine that we are a good fit to work together, I’ll send across an invoice for you to pay a 50% deposit and a contract for you to sign.

    Your project is only considered booked in once I receive this deposit and signed contract.

  • Payments are broken into two parts – a 50% non-refundable deposit that secures your booking and a final 50% payment that is to be received prior to the delivery of your final files.

  • I will provide you with a timeline guide for your project, however much of this is guided by how long it takes to receive client feedback. I do ask that clients provide feedback within three days to help the project stay on track.

  • This is assessed on a case by case basis. I will be more likely to say yes if your brand has an existing brand guidelines document and several logo variations to work with. The reason being is that I want to ensure that you are not receiving a piecemeal identity for your brand – establishing a cohesive brand identity is of utmost importance to my process.

  • <autoplay speed=5></autoplay> PORTAL

    ASHLEY'S WORK IS METICULOUS AND DETAILED, WITH EVERY ELEMENT THOROUGHLY THOUGHT OUT. SHE ASKED ME TO GO TO PLACES BEYOND JUST TO LOOK, TO DIG DEEP INTO THE MEANING OF THE BRAND SO THAT SHE COULD DELIVER THE MOST MEANINGFUL DESIGNS. SHE HAS A LEVEL OF PROFESSIONALISM AND PRIDE IN HER WORK THAT YOU COULD ONLY DREAM OF WHEN PUTTING YOUR VISIONS INTO SOMEONE ELSE’S HANDS.

  • MOTHERING ME

    ASH'S WORK IS AN ART FORM IN A LEAGUE OF IT'S OWN. HER ARTISTRY LURED ME IN, UNLIKE ANYTHING ELSE I'D SEEN BEFORE ONLINE. I CAN ONLY DESCRIBE IT AS ELEVATED AND EXQUISITELY REFINED. YOU GET AN UNDENIABLE SENSE THAT ASH IS A WOMAN WHO'S METICULOUSLY HONED HER CRAFT, WHO IS DEEPLY INTENTIONAL AND WHO HAS AN EFFORTLESS WAY OF CAPTURING THE ESSENCE OF EVERY BRAND HER EYES, HANDS AND HEART TOUCH.

  • THE TEMPLE OF SELF WORSHIP

    WHAT I’VE REALISED FROM WORKING WITH ASH FOR MONTHS IS THAT ASHLEY MURRAY IS A MARKETING INTUITIVE. IT’S THE BEST WAY I’VE COME TO DEFINE HOW I EXPERIENCED WORKING WITH HER! BECAUSE THE PROCESS IS PURE MAGIC! THE WAY SHE WAS ABLE TO CONNECT WITH THE ESSENCE OF MY BUSINESS WITH SUCH PRECISION WAS NOTHING SHORT OF MYSTICAL. ASH IS STRAIGHT TO THE POINT, SHE GETS SHIT DONE! NO FLUFF. WHICH IS SOMETHING I REALLY APPRECIATE. I’M SO GRATEFUL TO ASHLEY FOR BRINGING THE SPIRIT OF MY BUSINESS TO LIFE. FOR GIVING IT PERSONALITY AND VIBRANCY!

  • CASSIE MENDOZA-JONES

    I ABSOLUTELY LOVED WORKING WITH ASHLEY. COMMUNICATION WAS SO FAST, EASY AND SEAMLESS, FROM MY FIRST ENQUIRY UNTIL THE FINAL DELIVERED WORK, AND SHE UNDERSTOOD MY BRIEF BETTER THAN I COULD’VE IMAGINED. HER WORK IS BEAUTIFUL AND THOUGHTFUL, AND SHE WORKED TO MY VERY TIGHT DEADLINE WITH AMAZING EFFICIENCY (DELIVERING AHEAD OF SCHEDULE, AT THAT). I HIGHLY RECOMMEND WORKING WITH ASHLEY, AND I CAN’T WAIT FOR OUR NEXT PROJECT.

  • CONFIDENT & CLEAR

    ASH IS A SUPERSTAR! TOTALLY EXCEEDED ALL MY EXPECTATIONS BOTH IN THE ATTENTION TO DETAIL AND CARE SHE BROUGHT TO MY BRANDING. ASH IS ON THE BALL, ORIGINAL, EASY TO COMMUNICATE WITH AND SO THOROUGH! SHE COMPLETELY SURPRISED ME WITH HER CONCEPTS AND I ENDED UP CHOOSING SOMETHING SO FRESH AND DIFFERENT. COULDN'T BE HAPPIER AND I LOOK FORWARD TO WORKING WITH HER AGAIN ON MY NEXT PROJECT. HIGHLY RECOMMEND.

  • VOSCA

    HAVE WORKED ON 2 PROJECTS WITH ASH AND I WOULD GIVE HER A RATING HIGHER THAN 5 STARS IF I COULD!

    SHE HAS COMPLETELY TAKEN THE STRESS AWAY WHEN IT COMES TO CREATING THE BRANDING FOR MY BUSINESSES SO I CAN FOCUS ON OTHER ASPECTS OF THE START-UP PROCESS. SHE HAS A FAST RESPONSE TIME, IS UNDERSTANDING AND HAS NEVER MISSED A DEADLINE. THE WORK SHE CREATES IS IMPECCABLE, I WOULD HIGHLY RECOMMEND!